Elevating the Canadian Shopping Experience: Hudson's Bay's Captivating Fashion and Beauty Launches

Hudson's Bay, a beloved Canadian retail institution, is set to captivate shoppers this fall with a lineup of exciting new fashion and beauty offerings. From a limited-edition HBC Stripes collection to the introduction of the wellness-focused Stripes Beauty brand by Naomi Watts, the retailer is poised to elevate the shopping experience for Canadians across the country.

Unlock the Essence of Canadian Style with the HBC Stripes Collection

Embracing the Quintessential Elements of the Season

The HBC Stripes collection, a highly anticipated launch, celebrates the iconic green, red, yellow, and blue stripes that have become synonymous with the Hudson's Bay brand. Featuring 22 designs ranging from accessories to outerwear, this limited-edition collection promises to infuse Canadian style with a modern and elevated twist. Embracing the quintessential elements of the season, the collection boasts faux fur elements, puffer pieces, and luxurious cashmere, catering to a wide range of fashion preferences and price points, from .97 to 9.97.

Redefining the Signature Graphic with a Contemporary Flair

"The HBC Stripes are recognized around the world, and this collection reflects the newest iteration of our signature graphic, in a modern and elevated expression," said Liz Rodbell, President and CEO of Hudson's Bay. "With a combination of bold and subtle Stripes incorporated into each thoughtfully-designed piece, the collection celebrates the beauty of the season with a uniquely Canadian perspective."

Empowering Women's Wellness with Stripes Beauty by Naomi Watts

A Pro-Aging Approach to Skin and Body Care

Expanding its beauty offerings, Hudson's Bay is now the exclusive home to the wellness and skin-care brand Stripes Beauty, founded by acclaimed actress Naomi Watts. Billed as a "pro-aging" line, the Stripes Beauty products address the skin and body changes associated with perimenopause, empowering women to embrace the natural aging process with confidence.

Bringing Accessible Wellness to Canadian Shoppers

"Expanding into Canada with Hudson's Bay is a major milestone for Stripes Beauty, as it represents another step in our mission to empower women to age with confidence, making products and information accessible to women where they most love to shop," said Watts. "My dream is that no woman has to navigate menopause alone, and this expansion allows us to continue making a difference in the lives of women, in partnership with one of Canada's most premier and trusted shopping destinations."

Addressing Skin and Body Concerns with Innovative Products

The Stripes Beauty range features a variety of products designed to address the unique needs of women during the perimenopausal and menopausal stages. From the Dew as I Do hydrating cream to the Oh My Glide personal lubricant and The Cool Factor cooling and calming face milk, the brand offers a comprehensive solution to skin and body changes, with prices ranging from to 9.

Elevating Accessory Trends with the Arrival of JW Pei

Introducing the Coveted Handbag Brand to Canadian Shoppers

In addition to the fashion and beauty launches, Hudson's Bay has also welcomed the buzzy accessories brand JW Pei to its fashion roster. Known for being spotted on the arms of It Girls such as Gigi Hadid, Hailey Bieber, and Lupita Nyong'o, JW Pei has cultivated a loyal following in the fashion community since its launch in 2018.

Crafting Sustainable and Stylish Handbags

Made using vegan-friendly materials, the JW Pei handbags feature sleek silhouettes and cool color ways, catering to a wide range of personal styles. Priced affordably, with bags ranging from to 9, the brand offers an accessible entry point for Canadian shoppers to elevate their accessory game.

Spotlighting the Iconic Gabbi Bag

If you're new to the JW Pei brand, the Gabbi bag is a must-have. This ruched style with a sweet shoulder strap has become a cult favorite, embodying the brand's commitment to blending fashion-forward design with sustainable and ethical production practices.